Strategic cooperation with ULDO
History of ULDO The beginning of 2017 sets a new and promising strategic cooperation for the company FAMA FOOD SERVICE AE in bakery mixes-improvers-sourdoughs-decoration seeds with the acclaimed company ULDO BACKMITTEL. ULDO Backmittel was founded in 1960. For the first few years it operated as a mid-sized manufacturer of baking agents. However, the 80s brought the boom — the company was taken over by Walter Feucht, the current President and father of ULDO’s success. "When I took over the company, we presented ourselves as a manufacturer — one of very many. Our offer did not stand out from the others. This is when we came up with the idea of introducing high-quality branded products which wouldn’t be just another type of bread but a way of life" — says Walter Feucht. With the participation of sports stars whose faces are known all over the world, ULDO promotes not only the bread itself but most importantly a healthy and active lifestyle. Brands such as: Jogging, Balanza, Dinkel or Bosman are now widely known and are associated with healthy lifestyle.
Business Partner and Bakery Expert In everyday business operations, ULDO takes care of satisfaction of the Customers and their success in baking. Everything and everyone in ULDO is focused on the Customers' and Consumers' needs and expectations, simply because they are the basis of our innovative solutions. The success of its Clients is its success! 20 years in business have made ULDO a bakery expert, perceived as an innovative company (their Product Research and Development department is an excellent example of such an approach). Clean Label/Καθαρή Ετικέτα An increase in consumers’ awareness means that their expectations of products jump up at the same time. Nowadays, the consumer wants to know what given product is made of and whether it is “healthy” and “natural”. To meet such expectations, a trend called “clean label” has appeared, which consists in elimination of all unnecessary additives with E mark. Due to an increasingly stronger competition on the bread market, high quality products which fit within these new trends and meet consumers’ expectations may become a successful method to build competitive advantage within the market. ULDO company offers ready-made solutions within that scope in the form of proven and valued “E-free” products. Moreover, ULDO innovates adopting promptly the needs of modern life by minimizing the content of salt thus achieving a percentage of less than 1,7% in all breads made by its Bread Mixes. Trendy pleasure Nowadays, the bakery market is very demanding. Bakeries must attract customers not only with a unique and broad offer but also with the highest quality. For many of them it is a great challenge but also a great opportunity. Customers pay more attention to the quality and originality of bread and often seek well-known branded products, because, just as in any other retail sector, people are more willing to buy branded products which they can trust.
Breads like Dinkel CL, Jogging® or Balanza CL and other products are such branded goods which guarantee the highest quality and are highly regarded on the market. By offering such products, ULDO supports its partners in expanding their offer with high quality products and guarantees production stability and greater efficiency. ULDO’s experience and success constitute invaluable knowledge which is willingly shared with customers every day. Classic Quality With the development of the bakery industry, the price no longer determines customer choice. Customers more often pay attention to product quality and the hygiene of its production process. For ULDO, quality and hygiene are fundamental and top priority values. ULDO succeeds due to the highest quality standards maintained at each stage of the production cycle thanks to the implementation of the IFS Food version 6 and ISO 20000 systems. Since its goal is to continuously improve quality, they constantly invest in it and unquestioningly obey even the strictest health and safety rules. They have followed this approach since the inception of the company, which made them experts in the production of the highest quality baking agents and materials. By investing in quality, ULDO also invests in the development of its products. They use specialist research methods employing the latest developments in nanotechnology, so that nothing is left to chance. The result — the highest quality bakery products, consumer safety, thousands of satisfied customers. Delicious and healthy products When creating products, ULDO maintains a close watch on the European bakery market. ULDO develops its products together with its Customers to answer their needs. It also listens attentively to the Consumers. The number of those who seek for products that are characterized by high quality and exceptional taste and which support a healthy lifestyle is increasing. ULDO takes all these expectations into account and continuously expands its offer with new, innovative products targeted at various groups of consumers: children and teenagers, seniors and people who choose an active lifestyle.